Swindle and Kojey Radical have released a new video for ‘Coming Home’. Fronted by Kojey with a comedic flair, he leads a playful tour through its many scene changes, gradually stripping away his different layers of stardom. Swindle, meanwhile, takes his typically low-key approach: tying things together in the background, he makes various cameo appearances throughout, fixing up mic stands and setting the scene.
The video is directed by photographer and director Olivia Rose, an award-winning, longtime documenter of UK grime, and the co-creator, with journalist Hattie Collins, of 2016’s This Is Grime. She looked to make something that would stand apart from run-of-the-mill promo videos, reflecting the expansive vision behind the track. She says: “Coming Home feels like another banger born from Swindle’s amazing ability to push the artists he works within new directions. I’m hoping we’ve made a video that feels different to the generic UK music promos that get pushed out time and time again.”
‘Coming Home’ is the second single from Swindle’s No More Normal project, a celebration of the connections that are formed through shared experience. Bringing extra fanfare is Manchester’s party starting brass band Riot Jazz and a lush string section, all coming together to create a lavish backdrop. It follows the success of ‘Reach the Stars’ featuring Andrew Ashong which has been tearing up the UK airwaves.
‘No More Normal’ is released on January 25th 2019.