Rejjie Snow is happy to shares a video for his most recent single, “Disco Pantz” feat. Tinashe and group therapy, from the forthcoming album “Baw Baw Black Sheep”, out 9th July. The video is directed by videographer newcomer and Rejjie’s mate @kingcon2k11 and features video footage of 90s house parties, claymation and illustrations for a nostalgic effect. Rejjie says on the visuals, ‘For the “Disco Pantz” video I wanted to create a feel-good mood and the feeling of having fun. The house party encapsulates this the best.’
On the Irish rapper’s latest single he collaborates with the enigmatic R&B singer Tinashe and L.A. rap-pop collective, group therapy. Fused with funk and interlaced with Tinashe’s honeyed vocals, the slowed-down boogie number is a heady soundtrack for the small hours of the night.
“Baw Baw Black Sheep” is Rejjie’s third studio album which shows off his hyper-visual world-building capabilities as he creates a cinematic soundtrack full of colour and joy working alongside Cam O’bi (as Executive Producer) and frequent collaborator Dee Lilly.
‘I approached [the album] light-heartedly from the point of view of making a short film through music,’ Rejjie explains. ‘I always loved Willy Wonka & the Chocolate Factory. I watch it all the time. I thought of “Baw Baw Black Sheep” as a soundtrack to it. I put the movie on with my album, and they synced up perfectly. I tried to tap into all of these feelings. The music is really colourful, and the lyrics are often happy because that was my state of mind.’
Never one to shy away from collaborations Rejjie set the stage for the album releasing “Cookie Chips”, which features the late and legendary MF DOOM, followed by single “Mirrors” with Snoh Aalegra which pairs sun-soaked production with laidback bars before Snoh turns up with slick and soulful cameo on the chorus. ‘It’s very nostalgic,’ Rejjie elaborates. ‘I’m diving into little things that stood out from when I was younger. They’re tiny snapshots. I’m trying to paint a story with the lyrics. It’s got a happy vibe.’ The album also features the languorous vocals of Tinashe and grouptherapy. for the sultry “Disco Pantz”.
Elsewhere a trap bounce underscores the chilled-out energy of “Relax” also with collaboration from group therapy. before a moment of intimate dialogue. Cymbals simmer beneath tense verses and the double entendre-driven hook of “Oreos”. A frenetic beat darts across the sky on the finale “Shooting Star” as his vocals soar amidst spacey zips and bleeps. ‘Everyone is a star in their own way,’ he states. ‘I’m touching on this idea and trying to inspire on the last track.’