Black Eyed Peas ‘Band Together’ to Launch Augmented Reality Music Experience with Charitable Component

Barefoot, the most awarded wine and bubbly brand in U.S. competitions, today announces ‘Band Together’, a partnership with six-time GRAMMY-winning group Black Eyed Peas to bring a fun augmented reality (AR) music experience to consumers nationwide. With just a phone and their favorite Barefoot *products, consumers can experience an exclusive remix of Black Eyed Peas’ latest single, “VIDA LOCA,” as well as activate a donation to two national non-profits.

Beginning today, consumers can scan the QR code on Barefoot and Black Eyed Peas ‘Band Together’ displays in retail locations nationwide for access to the campaign website. From the website, consumers can learn more about the program, enter for the chance to win a virtual meet and greet with Black Eyed Peas, and download the new Barefoot Wine AR app. Once in the app, consumers who scan the iconic foot logo on their favorite Barefoot bottle, box or can will hear vocals or instrumentals from the remixed “VIDA LOCA” track. With each additional Barefoot product added to the frame, new parts of the song will be added until the full song is heard. Consumers will also see custom animated visuals of Black Eyed Peas with each label scan for a truly unique performance.

“Gathering together, celebration, fun, diversity, and inclusivity are values that are shared by both Barefoot and Black Eyed Peas in everything we do. Black Eyed Peas are excited to be partnering with Barefoot for the ‘Band Together’ program that brings music, wine, and cool technology to fans and the Barefoot community while also helping two great organizations, CORE and the American Cancer Society,” said Black Eyed Peas founding member will.i.am.

Individuals can enter for a chance to win a virtual meet and greet with Black Eyed Peas by signing up on the campaign website or within the Barefoot Wine AR app.

With every move, Black Eyed Peas dictate the rhythm of culture. Over the past 25 years, the Los Angeles trio—will.i.am, apl.de.ap, and Taboo—earned six GRAMMY® Awards and achieved sales of 35 million albums and 120 million singles across seminal releases such as Elephunk, The E.N.D., and more. Cemented as one of the era’s biggest acts, they emerged as “the second best-selling artist/group of all- time for downloaded tracks,” according to Nielsen, and landed on Billboard’s “Hot 100 Artists of the Decade.” Moving over 3 million tickets, performing 300-plus shows throughout 30 different countries, and headlining stadiums, they graced the biggest stage in the world with a landmark performance at the Super Bowl XLV Halftime Show in 2011. They ignited a new era with the 2019 single “RITMO (Bad Boys For Life)” alongside J Balvin. Featured as the lead single of the Bad Boys For Life Soundtrack, it exploded as a phenomenon right out of the gate, generating over 1 billion combined streams and video views in under six months’ time. Impressively, it toppled the Spotify streaming counts of classics like “I Gotta Feeling” and “Where Is The Love?” to emerge as the group’s “most-listened to song on a platform.” Taking over airwaves, it ascended to Top 10 at Pop Radio, becoming their “first Top 10 at the format in a decade.” The follow-up “MAMACITA” [feat. Ozuna & J.Rey Soul] only accelerated the ascendancy of Black Eyed Peas to total cultural dominance in 2020. It impressively grew even faster than “RITMO” with 27 million views in less than seven days. It formally welcomed a new member to the family by showcasing J. Rey Soul as a featured artist with the group. With their eighth album and full-length debut for Epic Records on the way, Black Eyed Peas move culture like never before.


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