ID&T announce their return to Amsterdam

Dance-lovers can indulge themselves! Legendary promoters ID&T stir millions of memories this week as they announce that on Saturday night July 4th 2020, they will bring a brand new show to the Johan Cruijff ArenA: Beyond Sensation. Inspired by the most groundbreaking dance concepts of the organization, ID&T is taking the next step with Beyond Sensation. It will be a premium dance experience that focuses even more on live entertainment, show and spectacular production.

Sensation was established in 2000 by ID&T founder Duncan Stutterheim. The first edition of Sensation White took place in 2001, in which everyone came to party dressed in white. After that, Sensation Amsterdam sold out every year with more than 40.000 visitors. The unique shows and collaborations with world famous artists such as Tiësto, Martin Garrix, Armin van Buuren and Swedish House Mafia made the event a major international success. Sensation celebrated successes in dozens of  countries across five continents and was therefore entitled “The World’s Leading Dance Event”.

Beyond Sensation marks the start of a new chapter for ID&T and will be the prologue of something even bigger. On the 4th of July, the creators of Sensation will give a preview of how they envision the future of live entertainment.

Organizer Eric Keijer: “When we started the Sensation adventure in 2000, we had no idea it would become that big. In 2017 we stopped at our peak because we felt it was time for something new. With Beyond Sensation we’re going to take the first step in that direction.”