Rihanna Defies Boundaries With New Men’s Scent
Rihanna will launch her first-ever fragrance for men, ROGUE MAN by Rihanna. From first contact, ROGUE MAN by Rihanna intoxicates men with a choreographed clash of fragrance notes that are both masculine and ultra-sexy. ROGUE MAN by Rihanna has top notes comprised of fresh citrus, herbs, and spicy black pepper which offer a clean opening impression, the velvet floral blends, strong undertones of cedar wood, and the primal sensation of labdanum ignite the senses and linger warmly on skin.
Shot by legendary fashion photographer Mario Sorrenti, the ROGUE MAN by Rihanna ad campaign explores the rebellious and complex juxtaposition of attraction, sexuality and power. Rihanna was immediately attracted to feature model Daniel Ness for his raw sensuality and knew at first sight that he is the embodiment of the ROGUE MAN
“Building upon the marked success of her women’s fragrance line, we are thrilled to join Rihanna on her venture into the men’s fragrance category,” said Donald Loftus, President of Parlux, Ltd. “ROGUE MAN by Rihanna offers a new constituency of male consumers entrance into the bold world of Rihanna’s growing lifestyle brand.”