Yesterday, Grammy-award winning group, The Roots, performed live at the Kellogg’s Recharge Bar. The band made a surprise appearance to perform a unique and innovative concert inspired by the Kellogg’s Cereal and Milk song. The performance tapped into The Roots’ artistic skill, by performing with milk and cereal inspired instruments, including bowls, spoons, milk jugs and more.
The Roots have partnered up with Kellogg’s to show families how a serving of Kellogg’s cereal and one cup of skim milk is a great combination of grains and protein to help start your day in an extraordinary way.
“A good breakfast is the gateway to a great day and through our partnership with Kellogg’s we hope to build awareness around the importance of protein and grains for a nutritious start to the day,” said Questlove. “Additionally this partnership affords us the opportunity to give the hard working students at the High School for Creative and Performing Arts (CAPA) in Philadelphia much needed support to help them continue to grow as musicians and chase their dreams.”
The Roots were joined by eight young musicians from their high school, The Center of Performing Arts (CAPA) in Philadelphia to perform at the Kellogg’s Recharge Bar. Since the group got their start as students at CAPA, they wanted to give back to students that are making their way into the music industry.