Single Review: Becky Krill – Here We Go Again (ft. The Kaleidoscope Kid)
With “Here We Go Again”, Becky Krill once again proves why she’s one of the most dynamic and genre-fluid voices on the independent scene. Rooted in alt-R&B and retro soul but tinged with hip-hop flavour, the track feels both effortless and intentional — a testament to Becky’s ear for collaboration and storytelling.
Inspiration and Creative Spark
The song was born during a period of movement, reflection, and artistic exploration. ‘I was in the midst of a month-long tour just sort of processing what I was doing and how I was feeling about it,’ Becky shares. That moment of self-discovery coincided with hearing producer Legenda’s beat at a Supreme Bars event in Brooklyn. ‘I loved the musical backdrop he laid down,’ she recalls, noting how it became the canvas for her lyrics and melody.
A True Collaboration
Unlike her solo debut, ‘Little Girl’, this track is powered by collaboration. Alongside Legenda’s production, Becky invited The Kaleidoscope Kid to contribute a feature verse. ‘I’ve been trying to collaborate more with artists I love from around the world,’ she explains. ‘TKK has been doing his thing for a while, and I just love his sound and personality. His songwriting is on point, and I thought he’d make a great feature for the track.’ The result is a warm blend of perspectives, with Becky’s reflective verses and hook seamlessly balanced by The Kaleidoscope Kid’s unique flow.
Behind the scenes, Craig Levy at Little Pioneer Cider House (NYC) handled recording, mixing, and mastering — polishing the track without losing its organic feel. ‘It was a real team effort,’ Becky emphasises.
Sound & Style
Musically, “Here We Go Again” is consistent with Becky’s genre-expansive catalogue, yet it stands apart with its vibe-forward production. ‘On any given day I’m working between the realms of folk, country, soul, pop, r&b, alt rock, dance and hip hop,’ she says. ‘For this song, we were bringing the alt-rnb, retro soul, hip hop vibe.’”’ It carries the same laid-back energy as “Laying Under a Tree” while carving its own groove — a song to exhale with, to let loop in the background of long drives or contemplative evenings.
Visuals & Promotion
Fans can also catch a moody visual companion piece, shot by Violette Media at Old Orchard Beach in Maine. The footage captures the grey-day atmosphere, a perfect match for the song’s introspection. On the promotion side, Becky is experimenting with both organic reach and paid ads — drawing on her decade-long career in digital advertising. ‘It’s always been a goal of mine to apply my learnings in software tech advertising to my product, my music,’ she notes, though she’s quick to add: ‘It is ever changing depending on the song.’
Audience, Reception, & Resilience
The early reception has been layered, even instructive. Becky has used audience data from Instagram campaigns to refine her reach. The first test leaned heavily toward male rap fans, leading to some backlash. ‘So many unhinged men are angry at me for doing what I do, leaving nasty comments on my videos instead of just scrolling by,’ she recounts. Instead of discouraging her, the experience sharpened her resolve. A female-targeted campaign doubled her follower growth and revealed a truer audience. “I think I’m finally at a place where I know my music does better with a female audience,” Becky reflects. “It’s something I’m really ready to celebrate.’
Still, she acknowledges the wider realities of the industry: ‘It sucks to know men in this industry hold power that materially impacts the pace and rate of success of my career. I fight this every day, and I will continue to.’ That honesty — both in life and in music — is exactly what makes Becky Krill such a magnetic artist.
Final Thoughts
Here We Go Again is not just another single in Becky Krill’s growing catalogue — it’s a snapshot of artistic resilience, collaboration, and self-awareness. The lush mix of alt-R&B, soul, and hip hop provides the perfect backdrop for Becky’s signature introspection, while The Kaleidoscope Kid adds a new dimension. It’s a song that resonates deeply with those who’ve found themselves at crossroads, asking what’s next but willing to move forward anyway.
In Becky’s words: ‘It’s nice to know I no longer care if men like or hate what I make.’ That courage is written all over “Here We Go Again”.
