SXSW Music Festival Unveils Third Wave of Global Artists for 2025 Edition

South by Southwest® (SXSW®) has revealed an eclectic third wave of artists for its 39th annual Music Festival, set to transform Austin into a global music hub from March 10-15, 2025. This latest announcement reinforces the festival’s commitment to musical discovery, bringing together emerging talents and established acts from across the world.

Photo (c) Sander van den Berg (www.gig-pic.com)

The lineup features notable SXSW alumni including indie rock stalwarts Sunflower Bean, electronic experimentalists Holy Fuck, and the return of Jack’s Mannequin. Mexican alt-reggaeton sensation NSQK and Japanese pop phenomenon PSYCHIC FEVER highlight the festival’s international appeal, while Latin music takes centre stage with performances by Sofía Reyes, Amantes Del Futuro, La Cendejas, and st. Pedro.

Taiwan’s vibrant music scene is well-represented by Andr, TRASH, Amazing Show, and Enno Cheng, showcasing the country’s diverse musical landscape. The announcement also introduces exciting new projects, including Red Stamp, a collaboration between Núria Graham and Aoife Nessa Frances, alongside rising stars like hip-hop artist Samara Cyn and musician-activist Madame Gandhi.

For those seeking more experimental sounds, the lineup offers BLACK FONDU’s multi-sensory performances, the ambient collaborations of Thai artists NISATIWA X NOTEP, and the funk-soul brass ensemble SNACKTIME. The Japanese contingent brings an impressive array of genres, from neo-soul outfit Luv to punk rockers ENTH and the uniquely positioned metal band GOKUMON (UchikubiGokumonDoukoukai).

“The momentum continues to build with our third reveal,” says James Minor, VP of Music Festival. “Each act lends a unique and dynamic voice to the lineup, with both new and established artists from around the world creating a real sense of anticipation for the March event.”

True to SXSW’s international spirit, this third wave features artists from an impressive roster of countries including Australia, Austria, Venezuela, Brazil, Canada, China, Colombia, Denmark, England, Germany, Greece, Hungary, Iceland, Ireland, Italy, Japan, Mexico, Nigeria, Paraguay, Peru, Philippines, Puerto Rico, Scotland, Spain, Saint Vincent and the Grenadines, Sweden, Taiwan, Thailand, and Trinidad and Tobago.

As the festival approaches, this diverse selection of artists promises to deliver the kind of musical discovery and cross-cultural experience that has become synonymous with SXSW’s reputation as one of the world’s premier music events.

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