Mumbai’s enthusiasm for Electronic Dance Music (EDM) just hit the roof as the Smirnoff Experience Music Festival brought down the undisputable frontrunner of EDM, Afrojack, for its third edition. The Grammy award-winning artist brought together thousands of Indian EDM lovers at the NSCI Dome, Worli. Indian fans of the Dutch DJ were treated to a night of audio-visual wizardry and a power-packed performance. The larger-than-life stage along with the thrilling music kept everyone on their toes and left them wanting more.
The crowd grooved to the global heavyweight and his troupe as they played some of his chart toppers like ‘Rock The House’ and ‘Ten Feet Tall’. Afrojack also used Smirnoff Experience as a platform to surprise his audience by playing some of his unreleased songs. With his incredible energy and unique style of Dutch, Progressive & Electro House, the party-goers were in for a truly rocking experience, and Afro delivered just that! Setting the stage for the EDM heavyweight were DJ Wiwek, DJ Gregor Salto, DJ Apster and DJ Oliver Rosa who opened the event with their electrifying sounds.
Talking about playing for his fans in Mumbai, Afrojack said, “Namaste India. It felt amazing to reconnect with all my fans in Mumbai at the Smirnoff Experience at Sunburn Arena. India is a special place and I am completely overwhelmed by the warm response.”
Nitesh Chhapru, Head of Marketing, Premium Core Portfolio, Diageo, said, “This being the third edition of Smirnoff Experience Music Festival, we are completely overwhelmed by the response that we got for Afrojack. We delivered exactly what was visualized, but in this case, the Mumbai crowd truly did unfakeit and had a blast! We’re super excited to start planning for the next edition. Watch out for this space.”
Also seen grooving to the beats were Jacqueline Fernandes, Neil Nitin Mukesh and popular actors Sumona Chakravarti, Karanvir Bohra, Teejay Sidhu, Salil Acharya, and Meiyang Chang.
#SmirnoffExperience music festival believes that real fun begins with real people, and made sure that every bit of the gig resonated with this feeling. Committed to giving party-goers unpretentious fun, this edition too left the audience wanting more.